Time and again we have been irritated by the way ads are presented in mobile apps. Static content like screenshots, banners and one way communication like video are the core issues in these ads. Humans prefer content that is interactive and immersive. We respond better if we are involved in the action. But currently mobile app install ads are neither interactive nor engaging. Do you know that 88% of people don’t find ads as engaging and continuously decreasing ROI in ad market reflects the same.
This is now about to change. We have come up with a brand new mobile app install ad unit – Try and Install ads. Now mobile app itself can become an ad. Users can play with the app inside that ad itself, and if they like it, they install it. Neat, isn’t it.
And what’s more, it works with all the current ad networks out of box. It is basically a Rich Media Interstitial ad unit which is supported by all major ad networks.
Now how do we know, that this thing works as prescribed? Thousands of developers have been using AppSurfer tools (App-widget, App pages, Embedding inside FB) for demoing apps for over a year. After running about half a million app-runs we have found that, the tools are performing exceptionally well. We have seen an average 16% CTR (Click to download) on our tools on web.
The most promising area where we could apply this tool is mobile app advertisements. Here engagement and interactiveness is a real pain for app advertisers. So we decided to build a brand new ad format called ‘Try and Install’ unit. It lets users instantly ‘try an app’ before going for download. It’s highly engaging and interactive way to show what you are selling.
We have tested it across our mobile properties and seen that our thinking was bang on. We have seen exceptionally well CTR i.e 16% which is 7X better than normal ads.
One more important point that came across was app retention rate. As the user has already used the app before installing, the app retention rate becomes very high, and the advertiser get very high life time value from each install. So these ads not only convert with a higher rate, they also give you quality and targeted installs.
What is ‘Try and Install ad’?
It’s HTML5 interactive ad unit, which let users ‘Play’ with the app instantly before installing it on device. It’s highly engaging and interactive form of ad unit. You can use it as a standard Rich Media Interstitial ad unit.
How does it look?
You can try the live demo with AppSurfer here: http://www.appsurfer.com/interactive-ads
How does it work?
a. Once you submit an app to the AppSurfer. AppSurfer creates and hosts interactive ad for your app.
b. In return, you get a creative ad URL for an app, which you can use in any ad campaign across ad networks of your choice.
1. 7X higher CTR for HTML5 Interstitial Ads.
2. Nearly 4x increase in app retention rate.
3. Compliant with MRAID, supported by all major ad networks.
Get in touch with us to start using this ad unit.
We primarily engage with android app developers and related ecosystem. Time and again, we have had requests for customization’s, tweaks, and little changes. But as a product, we have our own plans and roadmap.
We believe that ‘Android on the Cloud’ can have very many use cases and multiple markets. We want entrepreneurs and innovators out there to explore these opportunities. Many existing businesses can leverage our technology for their specific needs.
So now, we are opening up our platform and our unique, ‘Cloud based Android’ stack to the world. We are launching our own API, through which you could leverage our technology and platform, to build your own innovative ideas.
Shoot a mail at email@example.com for any queries.
Intelligence and passion towards whatever he does are the right words to describe him. Rare thing we find in him is skill set to satisfy the Technology and Business roles. Looking forward to rocking knocks from Mayuresh.
Mayuresh : Heartily Welcome to RainingClouds!
Find him on Twitter – http://twitter.com/MayureshSSoni
We are excited to introduce new major features on AppSurfer.
1. GPS Sensors Support
2. Rotation Support
3. SD Card Support
GPS Sensors Support
AppSurfer has started to support GPS sensors. Now you can use apps that need GPS location on AppSurfer.This helps users to get a personalized feel of the app.
How AppSurfer Uses GPS Sensors
AppSurfer is glad to introduce a new way to surf apps – “Surf It“. With Surf It your app is just click away. It is a button which can be embedded anywhere on web.
This is two step process to get Surf It for app
This post is to share an exciting moment of AppSurfer with Programr.com, an online lab for learning to code . Since last month Programr.com enabled online coding support for Android. Now aspiring student developers can create Android apps right in the browser.
We are glad to tell you that, we are working together to make this happen. Programr uses AppSurfer widget to run apps.
We would like to congratulate and offer our best wishes to Rajesh Moorjani and entire team of Programr.com to continue such great work and for building such a great product.
P.S. On 6th April 2012 Programr.com’s Android section is featured on TechCrunch, you can find the article here.
DroidCloud was one of the top 10 startups selected to demo at UnPluggd, India’s largest startup event on the 19th of Novemeber 2011. The event was held in Pune, India.
The event start-ups represent different categories like Cloud based infrastructure, Enterprise, Embedded Systems, LBS, Internet and of course, Android.
We had really great experience and also enjoyed great speakers at event.
We would like to thank Ashish Sinha and all the organising team and wishing them best to continue such great work for Start-ups.