GPU support has been a long standing request from our developer community. We have worked hard to get it integrated with our platform, and get it right. We are now proud to release, GPU support for OpenGl 2.0 based applications.
We have come up with an innovative solution to optimize the performance with GPU and keep the costs in check. Having GPU backed apps, makes the whole thing that much more resource intensive. Hence, we have built a dual system. We have a direct GPU support, backed by AWS G2 instances for 3D games with high performance needs. In addition we have a cost effective graphics support with a ‘Software Renderer’. This keeps the application costs low while keeping an optimum performance.
The support is automatically enabled for all existing applications. If you have an OpenGl2.0 based app, now is a good time to put it on AppSurfer.
1. Currently GPU support is enabled for Phone sizes, tablet widget sizes don’t support GPU for the time being. This support will be rolled out in coming weeks.
Time and again we have been irritated by the way ads are presented in mobile apps. Static content like screenshots, banners and one way communication like video are the core issues in these ads. Humans prefer content that is interactive and immersive. We respond better if we are involved in the action. But currently mobile app install ads are neither interactive nor engaging. Do you know that 88% of people don’t find ads as engaging and continuously decreasing ROI in ad market reflects the same.
This is now about to change. We have come up with a brand new mobile app install ad unit – Try and Install ads. Now mobile app itself can become an ad. Users can play with the app inside that ad itself, and if they like it, they install it. Neat, isn’t it.
And what’s more, it works with all the current ad networks out of box. It is basically a Rich Media Interstitial ad unit which is supported by all major ad networks.
Now how do we know, that this thing works as prescribed? Thousands of developers have been using AppSurfer tools (App-widget, App pages, Embedding inside FB) for demoing apps for over a year. After running about half a million app-runs we have found that, the tools are performing exceptionally well. We have seen an average 16% CTR (Click to download) on our tools on web.
The most promising area where we could apply this tool is mobile app advertisements. Here engagement and interactiveness is a real pain for app advertisers. So we decided to build a brand new ad format called ‘Try and Install’ unit. It lets users instantly ‘try an app’ before going for download. It’s highly engaging and interactive way to show what you are selling.
We have tested it across our mobile properties and seen that our thinking was bang on. We have seen exceptionally well CTR i.e 16% which is 7X better than normal ads.
One more important point that came across was app retention rate. As the user has already used the app before installing, the app retention rate becomes very high, and the advertiser get very high life time value from each install. So these ads not only convert with a higher rate, they also give you quality and targeted installs.
What is ‘Try and Install ad’?
It’s HTML5 interactive ad unit, which let users ‘Play’ with the app instantly before installing it on device. It’s highly engaging and interactive form of ad unit. You can use it as a standard Rich Media Interstitial ad unit.
How does it look?
You can try the live demo with AppSurfer here: http://www.appsurfer.com/interactive-ads
How does it work?
a. Once you submit an app to the AppSurfer. AppSurfer creates and hosts interactive ad for your app.
b. In return, you get a creative ad URL for an app, which you can use in any ad campaign across ad networks of your choice.
1. 7X higher CTR for HTML5 Interstitial Ads.
2. Nearly 4x increase in app retention rate.
3. Compliant with MRAID, supported by all major ad networks.
Get in touch with us to start using this ad unit.
We have put our efforts in making more and more apps compatible with AppSurfer. We have supported Google Maps V1, native code , accelerometer so that more and more apps in different categories become compatible with our platform. All this while we have added incremental performance updates over the last one year. Now we had reached stage where we needed a breakthrough performance improvement for the app widgets.
So we set out to rethink entire graphics delivery stack with these goals -
We primarily engage with android app developers and related ecosystem. Time and again, we have had requests for customization’s, tweaks, and little changes. But as a product, we have our own plans and roadmap.
We believe that ‘Android on the Cloud’ can have very many use cases and multiple markets. We want entrepreneurs and innovators out there to explore these opportunities. Many existing businesses can leverage our technology for their specific needs.
So now, we are opening up our platform and our unique, ‘Cloud based Android’ stack to the world. We are launching our own API, through which you could leverage our technology and platform, to build your own innovative ideas.
Shoot a mail at email@example.com for any queries.
Having worked in a number of companies over the years, my urge for knowing about UI/UX has come and stopped at an ironical thought. “The more i know about UI/UX the more i realise that i know so little”. To keep learning more and to keep myself on my toes I couldn’t let go of an opportunity to work in a startup. The first day itself I was handed the most important aspect of AppSurfer – the App Trial Widget.
Since then, I have changed the App Trial widget, learning to make it better with each version. And yet I am far from perfect. Before i came to AppSurfer the existing widget then(version 1), as shown was limited and far from polished. The first thought that struck me was it was far from being a real phone. It was a nice mockup of an android phone but still a mockup. So I came up with version 2 for the App Trial widget as shown.
Last 2 weeks have been really good. We have improvised on our technology constantly and now our infrastructure costs have come down drastically. This has opened a number of usecases for us to tap on. Based on user feedback from you guys we have launched a developer centric solution.
As a child how many times have you experienced the euphoria of untangling a knotted rope, of removing that candy stuck in your tooth, of trying to remove the mango on the neighbour’s tree using your catapult. These activities have given us immense joy and as children we have learnt from each untangled knot, each stone thrown at the mango tree. Last week we experienced a similar euphoria when we performed a vital survey. That survey helped us realise our way forward. Our intuitions were backed by the responses we received from our customers.
All freshers encounter this predicament after completing their bachelors degree. “Startups – To join or not to join?” Although my purpose is not to help you solve this question. I am here to paint a picture of what a startup provides. For a fresher entering a startup the culture is more than welcoming. As more and more startups are holding center stage in India there is a big cultural shift from the previous generation. I am a part of a an awesome startup AppSurfer. It amuses me when my father leaves the house dressed in formals with neat polished shoes, while I don shorts and slippers in office. He has finally accepted that I come with this package of shorts and slippers. The point is that AppSurfer permits me the freedom to feel comfortable/freedom to explore and aids me to focus on the output that i deliver.
A to-do list manager is a big yes yes. Android has some great tools for managing your tasks. I came across Astrid and Any.Do. These are a big hit amongst many users. They are increasingly replacing the traditional pen and paper of noting tasks. Especially with voice inputs, it has become ridiculously easy. Managing your tasks has become extremely smooth with both these apps, and there is no one clear winner between Astrid and Any.Do.
Being an amateur user of Android, I may not be able to give you a deep insight into the ramification of app experience. I am focussed on the simple task as to how effective these apps are in helping you create your to-do lists.
Astrid v/s Any.DO -